Le nouveau logo PepsiCo marque un virage stratégique
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
Résultats de " Consumer-hacks " est 366 article
Dairy Farmers of Ontario Revive “Everybody Milk” Campaign with a Focus on Care
The Dairy Farmers of Ontario (DFO) is bringing new emotional depth to its Everybody Milk platform with a refreshed campaign that highlights milk as a universal gesture of care. First launched...
Publicités automatisées : Mondelez investit 40 millions de dollars dans son outil maison
Le groupe agroalimentaire Mondelez International passe à la vitesse supérieure dans l’intégration de l’intelligence artificielle à ses stratégies marketing. L’entreprise, connue pour...
“Good Drivers Only”: TomTom launches playful campaign for its latest driving device
TomTom, Europe’s leading location technology company, is making a return to the consumer market with the launch of its new driving assistant, Tom by TomTom. The product is accompanied by a...
i-Know Launches #OwnYourMenopause To Break The Silence Around Women’s Health
On World Menopause Day, Piramal Pharma’s women’s health brand i-Know has unveiled a powerful campaign titled #OwnYourMenopause, in collaboration with DDB Mudra Group. The initiative aims...
Ben’s Original launches “Pudsey Packs” to fight food insecurity with BBC Children in Need
Ben’s Original is joining forces with BBC Children in Need in a major new partnership that combines purpose, visibility and social impact. The rice brand, owned by Mars Food & Nutrition, has...
KFC “hacks” the fast-food game with its biggest value campaign in New Zealand
KFC is turning up the heat in New Zealand with the launch of “The Colonel’s Hacks”, its biggest-ever value campaign, promising unbeatable deals, bold creativity, and a cheeky dose of mischief. Fronted...
Starbucks celebrates Taylor Swift’s The Life of a Showgirl with global “Starbies” takeover
Starbucks is embracing full pop-star glamour this weekend as it transforms select stores to celebrate Taylor Swift’s highly anticipated album “The Life of a Showgirl.” The coffeehouse chain...
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