Quand on évoque les forces spéciales américaines, l’image des Navy SEALs s’impose d’emblée. Ces soldats d’élite incarnent la rigueur, la discrétion et la bravoure. Pourtant, ils...
As Connected TV (CTV) adoption surges across the Asia-Pacific region, a new study by Omnicom Media Group APAC (OMG APAC) is redefining how advertisers approach streaming audiences. Titled “Connecting...
Netflix is preparing for a major shift in its advertising strategy. By 2026, the streaming giant aims to introduce AI-generated advertisements into its "Standard with Ads" plan — a move designed...
The Story agency, part of the Mobsuccess group, has released its Q1 2025 edition of the Story Charts, highlighting the most influential brands on YouTube, TikTok, and — for the first time —...
Thatchers Cider mise sur l’émotion et l’innovation visuelle pour présenter son nouveau produit phare, Juicy Apple. La marque britannique de cidre s’est associée au célèbre studio d’animation...
Google is expanding its footprint in the rapidly evolving retail media landscape with a new program for Display & Video 360 (DV360), revealed at this year’s IAB NewFronts. The initiative marks...
La marque de coloration capillaire Clairol Nice'n Easy renforce sa présence médiatique en devenant le sponsor officiel de « The Honesty Box », une nouvelle série de téléréalité diffusée...
In an era of mass production and uniformity, Ecuadorian water brand Güitig is embracing its natural origins to stand out — not through flashy slogans, but by letting nature tell the story....
