Billie Eilish has never been one to simply follow the rules—musically or otherwise. Now, the Grammy-winning artist is lending her creative vision to one of the world’s most iconic games: UNO. In partnership with Mattel, Eilish is launching her own exclusive edition of the legendary card game, blending her distinctive aesthetic with the spirit of friendly (and chaotic) competition.
The collaboration, titled UNO Canvas Billie Eilish, is more than a marketing stunt. Fans know that the 23-year-old star has long been vocal about her love for UNO, even debating official rules in public and sharing her own “house variations” with friends and collaborators. For Eilish, this project is the culmination of a genuine passion.
The premium edition features 112 redesigned cards printed on high-quality 300-gram paper. Every card carries the hallmarks of Billie’s style: bold colors, graffiti-inspired visuals, and her signature Blohsh logo. The set comes in a sleek collector’s box, now available for pre-order on Mattel’s official site ahead of its official release on September 9, 2025.
True to her competitive streak, Eilish has also infused the game with some of her personal rule tweaks, inspired by a now-legendary match with Denzel Curry, Thundercat, and Vince Staples that went viral among fans. These playful, “unofficial” twists give the deck a flavor all its own.
In an era when celebrity collaborations are ubiquitous, this one stands out for its authenticity. Billie Eilish hasn’t just lent her name to a product—she’s reimagined UNO through her own creative lens. And for the brand, it’s another reminder of UNO’s ability to reinvent itself: the game recently launched an experiential club in Las Vegas, dedicated entirely to cards and competition.
