When McDonald’s decides to step onto the style pitch, it doesn’t settle for the sidelines. Teaming up with Italian streetwear giant Kappa, the golden arches brand has launched a bold new capsule collection under the banner FC McDonald’s. Combining football jerseys, street culture, and a taste of fast-food nostalgia, the initiative aims to bring fans together—whether in the stadium, on the streets, or at the counter.
The collection is more than just a marketing gimmick. Designed by Kappa in collaboration with DDB Paris and tms Paris, it offers four exclusive jerseys alongside caps, hoodies, scarves, socks, and even a beanie. In a playful twist, McDonald’s crew members will also don specially designed uniforms, ensuring that the FC McDonald’s identity is visible both behind the counter and on the terraces.
The collaboration taps into a broader trend: the football jersey as a fashion staple. No longer confined to the pitch, it has become a symbol of cultural expression, embraced by rappers, influencers, and designers alike. By fusing football aesthetics with urban style, McDonald’s positions itself at the heart of this movement, blurring the lines between food, fashion, and fandom.
Beyond the products, the campaign underscores the value of community. The “club” is not exclusive to football season ticket holders but is imagined as a collective open to all, uniting McDonald’s customers under a shared emblem. To further appeal to nostalgia, the chain is also relaunching two fan favorites—the McExtreme Original and Chicken Wings—for the duration of the campaign.
To cement its presence, McDonald’s is rolling out an extensive media plan spanning TV, outdoor, digital, and social platforms. The goal: to establish FC McDonald’s as more than a limited-edition collection, but as a cultural club in its own right.
In 2025, fast-food chains are no longer just about serving meals. They are cultural players shaping trends, from Burger King’s playful provocations to KFC’s forays into music. With this Kappa collaboration, McDonald’s demonstrates that it can speak the language of style, community, and nostalgia, transforming itself into a lifestyle brand that fans can rally behind like a true football club.
