In a refreshing twist on modern wellness marketing, Pure Leaf has rejoined forces with actress and entrepreneur Lindsay Lohan to expand its “Time for a Tea Break, Time for a Pure Leaf” campaign—this time with a bold experiential activation at the heart of New York City.
The initiative aims to remind overworked, overconnected individuals of the value of a real pause. At the center of the campaign is the Break Machine, a first-of-its-kind vending machine that doesn’t accept cash or cards. Instead, it requires a 10-minute surrender of your phone in exchange for a free, cold bottle of Pure Leaf Iced Tea. The message is clear: take a moment, unplug, and feel the difference.
Backed by new consumer insights, the campaign taps into a significant cultural truth. According to research conducted by Pure Leaf, while 81% of American workers acknowledge that taking short breaks improves focus and energy, only 37% manage to do so on a typical day. The Break Machine acts both as a social experiment and a wake-up call—demonstrating how simple self-care can be as easy as setting aside your phone.
Lindsay Lohan, who first partnered with Pure Leaf in 2024, returns as the face of the campaign. “As a busy working mom, I know how hard it can be to carve out even a few minutes for yourself,” she said. “That’s why I’m proud to help bring real tea breaks back. Taking just a moment with Pure Leaf helps me reset and feel ready for what’s next.”
The latest campaign iteration is being rolled out across television and digital platforms, and its messaging is supported by real-world activation and community impact. In addition to the Break Machine, Pure Leaf is continuing its Tea Break Grant Program, which launched last year in partnership with Mind Share Partners. The initiative supports workplace wellness by funding break-friendly programs in small businesses and nonprofits, reaching over 530 employees so far across sectors from trauma care to beauty services.
Zach Harris, VP and GM of the Pepsi Lipton Partnership in North America, emphasized the broader vision: “In today’s always-on culture, taking a short break can feel like a luxury—but it shouldn’t. Our goal is to normalize intentional pauses and inspire people to reclaim a few minutes of their day.”
The pop-up Break Machine will make its debut later this month in New York City, encouraging passersby to swap their screens for serenity. Followers can catch live moments and reactions on @PureLeaf’s Instagram and TikTok.
More than just a marketing push, this campaign brings attention to a much-needed shift in how society views productivity, rest, and well-being. In a world that rarely stops, Pure Leaf is making a compelling case for the power of simply taking a break—and sipping something real while you do.
