Tresemmé is taking a playful swipe at the Gen Z “bed rotting” trend — spending an entire day in bed doing nothing — with a bold new marketing push for its dry texturizing spray. The...
In a market where wellness fads range from cold plunges to crystal charging, Nando’s is taking a different approach — one that’s warm, saucy, and far more edible. The brand has launched...
Liquid Death, the irreverent canned water brand known for its skull-themed cans, metal-inspired branding, and signature slogan “Murder Your Thirst,” has partnered with Yahoo Fantasy Football...
Spotify is once again reshaping the way we consume content. This time, the streaming giant sets its sights on audiobooks with a bold and catchy promise: “Read Like You Listen.” In other words,...
L’univers marketing des célébrités est en constante évolution, et Harry Styles en est une parfaite illustration. Sa marque inclusive Pleasing vient d’opérer un virage stratégique majeur...
When a cheating scandal erupts on a stadium screen and goes viral worldwide, most companies duck for cover. But Astronomer, a fast-growing data pipeline startup, took an unexpected route—one...
La chaîne mondiale de clubs de remise en forme Virgin Active a récemment confié sa stratégie média à PHD, l’agence média d’Omnicom Media Group, pour les marchés de Singapour et de...
The latest Digital 2025 Report by We Are Social and Meltwater paints a clear picture of a digital world in constant transformation: the mobile screen is now the primary gateway to content and...
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