Denim has never left our wardrobes, but in 2025 it is once again taking center stage in the marketing strategies of major fashion brands. Gap is leading the charge with its new fall/winter campaign,...
PepsiCo’s sparkling water brand Bubly is leaning into Y2K nostalgia to celebrate the limited-time return of its apple flavor. The company has partnered with Apple Bottoms, the fashion label...
At this year’s AFL Grand Final, Google transformed halftime into more than just a breather. The tech giant aired its two-minute campaign, Season in Search, a cinematic reflection of the 2025...
AG1, the category leader in daily foundational health supplements, has unveiled a bold new campaign titled “London: This is your shake up call.” Playing on the phrase “wake-up call,”...
Spotify and TikTok have teamed up to launch Big on BookTok, a dedicated hub where book lovers can discover and share audiobooks tied to TikTok’s most talked-about titles and authors. The page,...
Le géant chinois de la fast fashion Shein s’apprête à rouvrir les portes d’un pop-up store sur l’une des artères les plus fréquentées de Londres. Du 26 au 28 septembre 2025, la marque...
Ferro-grad, en partenariat avec l’agence créative Bureau of Everything (BoE), vient de lancer sa nouvelle plateforme de marque Energy Ferro-After, destinée à repositionner le supplément...
When McDonald’s decides to step onto the style pitch, it doesn’t settle for the sidelines. Teaming up with Italian streetwear giant Kappa, the golden arches brand has launched a bold new...
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