Consumers Distrust AI Search Summaries, Gartner Finds
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Résultats de " Kerry-consumer-foods " est 417 article
Schneiders launches ‘Protein Smarter, Not Harder’ campaign to bring flavor back to snacking
Schneiders is challenging the fitness-first narrative around protein with a new campaign that puts everyday Canadians—and their snacking habits—at the center. Developed by Rethink, the ‘Protein...
Kraft Heinz se scinde pour dynamiser la croissance mondiale de ses marques
Kraft Heinz, l’un des géants mondiaux de l’agroalimentaire, a annoncé une réorganisation majeure visant à transformer sa structure en deux sociétés publiques indépendantes. La manœuvre,...
Suntop partners with Appetite Creative for One Piece-themed connected packaging campaign
Coro’s fruit juice brand Suntop, in partnership with connected packaging specialist Appetite Creative, has unveiled a new interactive campaign to celebrate the back-to-school season. The initiative,...
Fanta teams with Universal and Blumhouse to bring horror legends to your can
This Halloween season, four of the most notorious figures in horror are setting aside their differences for one insatiable craving: Fanta. In a first-of-its-kind global partnership, Fanta has...
Magners turns its golden foil into a winning marketing ritual in Australia
For more than 90 years, Magners has proudly showcased its Irish authenticity through one small but iconic detail: the golden foil seal wrapped around each bottle. What began as a simple mark...
Mastercard accélère en Formule 1 avec McLaren : une expérience fan inédite
McLaren Racing et Mastercard passent la vitesse supérieure dans le monde de la Formule 1 en annonçant un partenariat stratégique qui place les fans au cœur de l’action. À partir de 2026,...
VML Thailand turns sauce packet clutter into free pizza for The Pizza Company
In a move that blended humor, cultural insight, and clever marketing, The Pizza Company, Thailand’s largest pizza chain, teamed up with VML Thailand to launch an activation that transformed...
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