In an age of hyperconnectivity yet growing emotional disconnection, LG Electronics is turning the dial back to something more human. The tech giant has launched a new global campaign titled “Radio...
Ask someone what they associate with McDonald’s, and you’ll likely hear “burgers,” “fries,” or maybe even “McFlurry.” But few would think of vinyl records. Yet in 1988, the fast-food...
French e-commerce giant La Redoute has unveiled a new digital campaign titled “Switch to La Redoute”, developed in partnership with creative agency Marcel. Launched on June 25, the initiative...
Netflix repousse les frontières de la fiction en donnant vie à sa série à succès Squid Game sur tout le continent asiatique. À l’occasion de la promotion des trois saisons, le géant...
As summer heats up and brands compete for attention, Franui has found a delightfully unexpected way to cool things down—by launching a fully AI-generated boy band. Created by the agency Josiane,...
Le géant américain des forums en ligne Reddit lance sa toute première campagne publicitaire en France à partir du 29 juin, marquant ainsi son entrée officielle sur le marché hexagonal....
Nike and Patta have unveiled a new chapter in their creative partnership with The New Wave, a capsule collection centered on the iconic Nike Air Max 90. The launch is accompanied by a visually...
Le géant britannique de la santé et de la beauté Boots lance une nouvelle initiative en collaboration avec Chelsea Dickenson, experte reconnue en organisation de voyages et véritable « guru...
