Generali lance une nouvelle plateforme de marque mondiale
Le groupe d’assurance Generali vient de lancer sa nouvelle plateforme de marque avec une campagne mondiale baptisée « Ici et maintenant » (« Here. Now. »), conçue par l’agence VML....
Le groupe d’assurance Generali vient de lancer sa nouvelle plateforme de marque avec une campagne mondiale baptisée « Ici et maintenant » (« Here. Now. »), conçue par l’agence VML....
As Connected TV (CTV) adoption surges across the Asia-Pacific region, a new study by Omnicom Media Group APAC (OMG APAC) is redefining how advertisers approach streaming audiences. Titled “Connecting...
In a refreshing twist on modern wellness marketing, Pure Leaf has rejoined forces with actress and entrepreneur Lindsay Lohan to expand its “Time for a Tea Break, Time for a Pure Leaf” campaign—this...
Netflix is preparing for a major shift in its advertising strategy. By 2026, the streaming giant aims to introduce AI-generated advertisements into its "Standard with Ads" plan — a move designed...
AXE is back with a bold new message: confidence starts with smelling great. Launching the week of May 19, the brand's latest ad campaign, titled Short King, stars actor and comedian Pete...
In an era where mental well-being is slowly shedding its stigma, Wellhub, Brazil’s leading corporate wellness platform, is taking a bold step to turn a powerful metaphor into a nationwide conversation....
British Gas has unveiled its latest brand platform, ‘Taking Care of Things’, with the goal of reinforcing its longstanding role as a reliable energy and home services provider for millions...
Unilever’s toothpaste brand Closeup is breaking category conventions with a bold repositioning strategy that redefines oral care through a beauty-first lens. The campaign, developed in collaboration...
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