OK Tire ne se limite plus à ses pneus : la célèbre enseigne canadienne souhaite rappeler à ses clients qu’elle propose bien plus que des produits pour la route. Pour ce faire, elle a confié...
In an industry obsessed with constant reinvention, Shreddies is making a bold statement: staying the same is worth celebrating. The iconic cereal brand has launched a witty new campaign, developed...
Après avoir marqué le monde de la réalité virtuelle, Meta explore désormais nos interactions quotidiennes avec la technologie. Lors de sa conférence Connect 2025, l’entreprise a présenté...
As the back-to-school season begins, Kids Help Phone (KHP) has unveiled a striking new chapter of its award-winning Feel Out Loud platform. The national campaign, Defining Help, is anchored by...
Heinz is taking its bond with fries to new creative heights. This month, the brand unveiled “Looks Familiar,” a Canadian-led campaign by Rethink that cleverly transforms the universal shape...
As the 50th Toronto International Film Festival (TIFF) kicks off, Google and Cossette are seizing the cultural moment to introduce the Google Pixel 10 with a campaign that shows how artificial...
Schneiders is challenging the fitness-first narrative around protein with a new campaign that puts everyday Canadians—and their snacking habits—at the center. Developed by Rethink, the ‘Protein...
This Halloween season, four of the most notorious figures in horror are setting aside their differences for one insatiable craving: Fanta. In a first-of-its-kind global partnership, Fanta has...
McDonald’s Canada is marking the 30th anniversary of the McFlurry with a campaign that pays tribute to the East Coast roots of the iconic dessert. Titled “An East Coast Original”, the initiative...
Corona is marking its 100th anniversary in 2025 with a heartfelt global campaign titled “100 Years of Living”, created in collaboration with the independent creative agency We Believers....
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