Consumers Distrust AI Search Summaries, Gartner Finds
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Australian food brand SunRice has unveiled a bold new campaign, ‘SunRice Baby,’ reimagining the iconic 1990s track Ice Ice Baby with fresh lyrics to spotlight the versatility of rice and...
Après avoir transformé la mobilité urbaine avec ses VTC et diversifié ses services vers le vélo, la trottinette ou encore le transport maritime, Uber s’attaque désormais au rail. L’entreprise...
KFC has embraced the “treat yourself” mindset of generation Z with its latest campaign, Bucket for one, rolled out across Germany. Developed by creative agency Butter in collaboration with...
Kraft Heinz, l’un des géants mondiaux de l’agroalimentaire, a annoncé une réorganisation majeure visant à transformer sa structure en deux sociétés publiques indépendantes. La manœuvre,...
McCann India, in partnership with L’Oréal Paris, has launched a powerful new campaign under the global Lessons of Worth initiative to celebrate the 50th anniversary of the brand’s iconic...
Coro’s fruit juice brand Suntop, in partnership with connected packaging specialist Appetite Creative, has unveiled a new interactive campaign to celebrate the back-to-school season. The initiative,...
Primark is stepping into autumn with a powerful statement. The retailer has unveiled its latest campaign, “In Denim We Can,” created in collaboration with global creative agency VCCP and...
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