Coro’s fruit juice brand Suntop, in partnership with connected packaging specialist Appetite Creative, has unveiled a new interactive campaign to celebrate the back-to-school season. The initiative, titled Mega Back to School 2025, combines fun prizes, instant rewards, and popular anime branding to engage young consumers and boost sales.
Building on the success of last year’s Tom and Jerry campaign, which drove an 18% sales increase, Suntop is raising the bar with this year’s promotion. By featuring One Piece, the world-famous anime series about pirates and the adventures of its main character Luffy, the brand is aiming to capture the imagination of Gen Z audiences across the Middle East.
The campaign introduces a connected packaging experience where customers can scan a QR code on Suntop products, register their details, and immediately enter a prize draw. Rewards include trips to Japan, PlayStation 5 consoles, tablets, Funko Pops of One Piece characters, and guaranteed digital wallpapers for every participant.
“We wanted to create a fun, engaging and secure instant win experience that broadens Suntop’s reach to Gen Z,” explained Omar Shehata, brand manager at Suntop. “This connected packaging campaign aligns perfectly with consumer habits and demonstrates how technology can maximise impact.”
For Appetite Creative, the campaign is also about building community. “This new connected experience inspires, involves, and rewards customers while giving Suntop valuable insights,” noted Jenny Stanley, managing director of Appetite Creative. “It ensures fair play, offers product cross-selling opportunities, and allows us to track real-time progress.”
The platform provides detailed analytics on buying habits, engagement time, age, location, scan rates, page views, and social shares, while remaining GDPR-compliant. This data enables Suntop to optimise its marketing strategy and tailor future campaigns.
Designed with Arabic as the default language and English as an option, the campaign targets four regional markets: Saudi Arabia, Oman, Bahrain, and the United Arab Emirates. By fusing entertainment, interactivity, and rewards, Suntop is positioning itself at the forefront of digitally enhanced consumer engagement.
