Over the past few months, WhatsApp has been steadily integrating Meta AI tools into its messaging platform. While some users have found the AI assistant a bit intrusive, the latest feature might...
Oreo has just proven that the most annoying habit on WhatsApp can be flipped into a brand-building machine. With no television spots, no print inserts and a shoestring budget, the cookie giant...
Abu Dhabi’s latest tourism push is turning the family group chat into a destination gateway, and leading the conversation is Bollywood superstar Ranveer Singh. In a campaign developed by Serviceplan...
Meta is once again navigating the delicate balance between monetization and privacy as it reintroduces advertisements within WhatsApp — this time through its Status feature. With over 2 billion...
WhatsApp and WEST BBDO have launched a global series of privacy activations designed to highlight the importance of secure and private communication. Taking place in four iconic cities – London,...
La sixième édition du Baromètre des Réseaux Sociaux au Maroc, réalisée par Sunergia, dresse un panorama détaillé de l’usage numérique dans le Royaume. En 2025, 81% des Marocains sont...
Croq la Vie lève le voile sur la santé canine avec une campagne sans tabou Parler de croquettes en montrant... des crottes. Voilà le pari culotté qu’a relevé Croq la Vie dans sa dernière...
What happens when a chocolate bar meets cutting-edge tech? Twix has the answer with its latest innovation: "Twix Harmoniser", a playful voice-based chatbot designed to turn simple voice messages...
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