The Marketing News of the Week!
Why does the B2B approach need to be accompanied by webinars?: "According to a study by Content Marketing Institute, more than 58% of B2B marketers implement webinars in their content marketing...
Why does the B2B approach need to be accompanied by webinars?: "According to a study by Content Marketing Institute, more than 58% of B2B marketers implement webinars in their content marketing...
The brand that goes from red to orange for a good cause: "Today, telecom customers are gaining power. They can easily compare tariffs, services, and other distinguishing factors to understand...
The communication actors in Morocco call for the abolition of the "screen tax": "The advertisers, communication consulting agencies, publishers, and boards unite their voices in a joint press...
KFC imagines a chicken can that turns into a drone: "After the box that turns into a video game controller, the anti-waves tent to cut itself off from the Internet, and the chicken flavor soap,...
Beware of fake news: This is the time to integrate monitoring into a global organizational approach: "The glaring spread of faulty information on social networks during the U.S. presidential...
Ground advertising is now allowed on sidewalks in France: "Previously, advertising was aimed primarily at those who looked up by being displayed on billboards or hung in shop windows. From now...
«Il s'agit d'une décision cohérente avec notre politique de diversification liée à notre métier de base qui est le paiement électronique. Déjà, notre offre intègre toujours une composante...
Les annonceurs appellent à renforcer la lutte contre la fraude publicitaire : « La fédération mondiale des annonceurs (WFA) et son pendant français, l’Union des annonceurs (UDA), ont appelé...
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