Nike réinvente son emblème : “Just Do It” devient “Why Do It?”
Depuis 1988, trois mots ont marqué la publicité sportive mondiale : Just Do It. Ce slogan, devenu un véritable mantra, a inspiré des générations d’athlètes et de passionnés de sport....
Depuis 1988, trois mots ont marqué la publicité sportive mondiale : Just Do It. Ce slogan, devenu un véritable mantra, a inspiré des générations d’athlètes et de passionnés de sport....
Fairfield by Marriott, part of Marriott Bonvoy’s global portfolio of more than 30 hotel brands, has unveiled a new regional campaign created by BBH Singapore. Titled “Come Back To Calm,”...
SmartyPants Vitamins isn’t just selling supplements—it’s selling an edge in the relentless, and often hilarious, competition of modern parenting. In its latest campaign, the brand teams...
Nike has officially added French swimming sensation Léon Marchand to its elite roster of athletes, placing him alongside football superstar Kylian Mbappé and basketball phenom Victor Wembanyama....
In Thailand, where motorcycles are part of daily life, a striking new awareness campaign is turning heads and touching hearts. With only 16% of children wearing helmets while riding as passengers,...
WWF-Canada has unveiled a bold new initiative, A will to survive, encouraging Canadians to leave a lasting impact on the planet by including nature in their wills. Developed in collaboration...
Continuing its commitment to inclusion and diversity, Barbie has unveiled its first doll with type 1 diabetes, marking a significant step in representing children living with chronic conditions....
Imaginez pouvoir revivre vos rêves chaque matin comme si vous regardiez un court film. Ce scénario, qui semblait réservé à la science-fiction, se rapproche aujourd’hui de la réalité...
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