Sprite has launched a bold and fiery new global campaign, 'Hurts Real Good', designed to tap into Gen Z's growing passion for spicy cuisine. Developed by WPP Open X with VML, and...
La célèbre marque Lipton Ice Tea s’est retrouvée dans la tourmente après une campagne publicitaire jugée trompeuse par l’Advertising Standards Authority (ASA), le régulateur britannique...
Pepsi is firing back at Coca-Cola with a playful and pointed summer campaign that reimagines the iconic “Share a Coke” concept — swapping out first names for America’s favorite cookout...
In a refreshing twist on generational divides, Lipton Hard Iced Tea is bridging the gap between Boomers and Millennials with its latest campaign, “Don’t Retire the Party.” Timed to coincide...
Lipton Ice Tea frappe fort cet été avec une campagne originale mêlant musique, danse et boisson santé. Pour promouvoir sa nouvelle gamme de kombucha, la marque s’associe à Wes Nelson,...
In a refreshing twist on modern wellness marketing, Pure Leaf has rejoined forces with actress and entrepreneur Lindsay Lohan to expand its “Time for a Tea Break, Time for a Pure Leaf” campaign—this...
Sprite is once again tapping into viral culture and consumer curiosity with the launch of its newest limited-time offering (LTO): Sprite + Tea. Inspired by a growing social media trend where...
Pepsi Lipton International has unveiled Tea Changes Everything, a bold and cheerful global brand platform for Lipton Ice Tea, developed in collaboration with creative agency adam&eveDDB. The...
