Oreo Turns Boring Voice Notes Into Sweet Rewards
Oreo has just proven that the most annoying habit on WhatsApp can be flipped into a brand-building machine. With no television spots, no print inserts and a shoestring budget, the cookie giant...
Résultats de " Snack-industry " est 407 article
Reddit Unveils Human-Centric AI to Revolutionize Brand Engagement
Unveiled at the Cannes Lions International Festival of Creativity 2025, Reddit’s latest move into AI-powered advertising marks a strategic shift toward what it calls the “era of community...
AXA and Publicis Win Titanium Grand Prix at Cannes
At this year’s Cannes Lions International Festival of Creativity, AXA and Publicis Conseil made history by winning the prestigious Titanium Grand Prix for their bold campaign “Three Words”,...
Neurodiverse Talent Fuels Creativity, Yet Faces Barriers in the Ad Industry
A recent study conducted by Understood, Havas, and the American Association of Advertising Agencies (4As) reveals a striking reality: nearly 50% of professionals working in advertising, marketing,...
Uber Expands Ride Offers Globally to Drive Brand Engagement
Uber Advertising is taking its Ride Offers program beyond U.S. borders, announcing a global rollout during the Cannes Lions International Festival of Creativity. The product, which allows brands...
Capture Expense dévoile une campagne d’affichage innovante pour soutenir les directeurs financiers
L’éditeur de logiciels Capture Expense a récemment lancé sa toute première campagne d’affichage, une initiative originale visant à valoriser le travail souvent méconnu des directeurs...
Tareq Muhmood Appointed Regional President of Visa for CEMEA
Visa has officially announced the appointment of Tareq Muhmood as Regional President for Central and Eastern Europe, the Middle East, and Africa (CEMEA). In his new role, Muhmood will oversee...
Snickers Takes a Bite Out of Football’s Diving Problem
Diving has long divided football fans. Some see it as cynical, others as part of the game. But now, a new campaign from Snickers is reframing the debate with a simple, tongue-in-cheek diagnosis:...
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