Hailey Bieber, mannequin et entrepreneuse américaine, a lancé sa propre marque de skincare, Rhode, en 2022. En misant sur son image et en adoptant une stratégie marketing discrète et efficace,...
The Ordinary, renowned for its affordable skincare and radical transparency, is making waves with its latest bold campaign. In the heart of Soho, New York, the brand unveiled what it believes...
Estée Lauder is asserting its dominance in the field of "night skin science" with a new global campaign promoting its Advanced Night Repair Serum. The brand claims this product can visibly repair...
La Génération Z, souvent considérée comme l’avant-garde des nouvelles tendances de consommation, bouleverse le marché des soins de la peau. Selon une récente étude de YouGov, ces jeunes...
Neutrogena is turning back the clock—both literally and emotionally—with a new campaign that blends dermatological credibility and '90s nostalgia. To mark the launch of its Rapid Wrinkle...
Vaseline has launched a new campaign titled ‘Vaseline Verified’ that celebrates the myriad of creative applications for its classic Vaseline Jelly. The campaign aims to highlight the innovative...
Recent studies have highlighted the effectiveness of humor as a communication tool. According to Oracle’s The Happiness Report, 91% of consumers prefer brands that incorporate humor, and 90%...
