AXE is back with a bold new message: confidence starts with smelling great. Launching the week of May 19, the brand's latest ad campaign, titled Short King, stars actor and comedian Pete...
Unilever’s toothpaste brand Closeup is breaking category conventions with a bold repositioning strategy that redefines oral care through a beauty-first lens. The campaign, developed in collaboration...
Neutrogena is turning back the clock—both literally and emotionally—with a new campaign that blends dermatological credibility and '90s nostalgia. To mark the launch of its Rapid Wrinkle...
In a world where comfort often defines good design, one brand has taken a bold detour. UnderAware, a men's underwear line, is making waves for a concept that’s as provocative as it is purposeful:...
In a bold step toward redefining health and safety standards on construction sites, the creative agency Pablo London has unveiled UV-U-SEE, a wearable innovation designed to combat the rising...
À New York, la publicité s’offre un nouveau terrain de jeu : celui des sens. La marque américaine Billie, spécialisée dans les soins corporels, vient de frapper fort avec une campagne...
The Ordinary, renowned for its affordable skincare and radical transparency, is making waves with its latest bold campaign. In the heart of Soho, New York, the brand unveiled what it believes...
When a skincare brand decides to venture into the world of gaming, it’s bound to be something unique. With Screen Block, its latest innovation, Vaseline makes a bold move by teaming up with...
