Oreo Turns Boring Voice Notes Into Sweet Rewards
Oreo has just proven that the most annoying habit on WhatsApp can be flipped into a brand-building machine. With no television spots, no print inserts and a shoestring budget, the cookie giant...
Oreo has just proven that the most annoying habit on WhatsApp can be flipped into a brand-building machine. With no television spots, no print inserts and a shoestring budget, the cookie giant...
La marque de mode en ligne SHEIN frappe un grand coup dans l’univers de la mode familiale avec une collaboration inédite : une collection exclusive conçue en partenariat avec The Pinkfong...
Unveiled at the Cannes Lions International Festival of Creativity 2025, Reddit’s latest move into AI-powered advertising marks a strategic shift toward what it calls the “era of community...
Depuis plus de deux décennies, Dove a réussi un pari audacieux : transformer la manière dont la société perçoit la beauté. Ce qui aurait pu rester une campagne publicitaire classique s’est...
At this year’s Cannes Lions International Festival of Creativity, AXA and Publicis Conseil made history by winning the prestigious Titanium Grand Prix for their bold campaign “Three Words”,...
After gaining traction in the wearable tech market with its Ray-Ban Meta smart glasses, Meta is moving to scale up its presence. The company has confirmed the launch of two new models: a sport-oriented...
Abu Dhabi’s latest tourism push is turning the family group chat into a destination gateway, and leading the conversation is Bollywood superstar Ranveer Singh. In a campaign developed by Serviceplan...
Diving has long divided football fans. Some see it as cynical, others as part of the game. But now, a new campaign from Snickers is reframing the debate with a simple, tongue-in-cheek diagnosis:...
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