Sainsbury’s lance Pollen, sa plateforme IA pour le retail media
Le géant britannique de la grande distribution, Sainsbury’s, s’apprête à révolutionner son approche du retail media en lançant Nectar360 Pollen, une plateforme inédite qui intègre...
Résultats de " Provocative-planning " est 181 article
Checkatrade Unveils Bold Brand Refresh with “A Job Done Right” Campaign
Checkatrade, the UK-based home improvement platform, is stepping into a new chapter with a comprehensive brand refresh and the launch of a striking new campaign that spotlights the skill, care,...
MassMutual And 72andSunny Bring Humor To Financial Anxiety With New Campaign
In a refreshing take on financial advertising, MassMutual has launched its new brand campaign, "The Feeling Is MassMutual," marking the company’s first creative collaboration with agency of...
YES Charity’s 30th Anniversary Campaign Champions Boxing As A Path To Empowerment
To celebrate its 30th anniversary, YES Charity has launched a powerful new campaign, “The Good Fight,” in collaboration with creative agency Iris. Far from promoting aggression, the campaign...
Cossette’s Campaign Shows How Gemini Simplifies Family Life
Today’s millennial parents juggle a dizzying array of responsibilities, from meal prepping and family travel to deciphering complex tech manuals. The demands of modern parenting are intense,...
O2 Germany Surprises With Free Installation and a Talking Fish in Bold New Campaign
German telecom giant O2 Telefónica is shaking up the market with a fresh promise—and an even fresher face: a talking fish. In a bold new campaign created by Serviceplan Bubble, O2 tackles...
Amer El Hajj: “We want agencies that think like brands”
While in Casablanca to meet the teams of Moroccan subsidiary Wavemaker (WPP Group), Amer El Hajj, Chief Executive Officer of GroupM MENA, shares with us his vision of the market, the agency's...
AI Artist Emanuele Morelli Critiques Fast Fashion With Striking Digital Billboard Artwork
With a bold fusion of technology and activism, AI artist Emanuele Morelli is turning heads—and sparking debate—with his latest digital creation. Using the generative tool Midjourney, Morelli...
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