Checkatrade, the UK-based home improvement platform, is stepping into a new chapter with a comprehensive brand refresh and the launch of a striking new campaign that spotlights the skill, care, and pride behind every task completed by its network of trusted tradespeople.
Developed by Re Design, part of M+C Saatchi Consulting, the revamped brand identity officially went live last month. The new television campaign, created by creative agency RCP, will debut on Monday 16 June, followed by a national radio rollout beginning 23 June. Media planning and buying are managed by The Specialist Works, supporting a fully integrated media strategy.
At the heart of this campaign is the platform’s new brand message: A Job Done Right. The TV spot takes viewers on a poetic journey of water flowing from the mains, through hidden pipes, and arriving at a seemingly ordinary moment—a young boy brushing his teeth. The understated imagery delivers a powerful message: the smallest jobs, when completed with precision and care, have a ripple effect that enhances everyday life.
Sebastien de Bandt, Chief Marketing Officer at Checkatrade, emphasized the emotional and functional dimensions of the campaign: “This new chapter for Checkatrade is about more than just a refreshed look and new campaign—it’s a celebration of the pride and trust at the heart of every home improvement journey. By spotlighting the magic behind the scenes, we’re reinforcing what makes Checkatrade special: quality work and homes that feel truly cared for.”
Dan Jacobs, Creative Founder at RCP, described the campaign as a transformative moment for the brand: “It’s been a fantastic challenge and a seismic shift. It’s not just about getting a trustworthy tradesperson—it’s about getting the job done right. Working with the Checkatrade team, ManVsMachine, and our crew at RCP has been a joy. I’m incredibly proud of this first step.”
Darren Bowles, Chief Creative Officer at M+C Saatchi Consulting, highlighted the strategic vision: “This evolution turned recognition into distinction. The brand now reflects the strength of its leading service—bold, modern, and digital-first, all backed by the name and the tick people trust.”
Emma Martin, Managing Partner at The Specialist Works, added, “It’s an honour to partner with Checkatrade on this journey to deepen brand awareness and engagement. As they enter this exciting new phase of growth, we’re fully aligned on delivering standout impact at every stage.”
With A Job Done Right, Checkatrade positions itself not only as a directory of reliable tradespeople but as a champion of craftsmanship, attention to detail, and trust—values that resonate deeply in every home improvement story.
