Liquid Death : une pub 100% IA qui fait sensation
En 2025, une publicité inattendue pour la marque d’eau en canette Liquid Death a fait exploser les compteurs sur les réseaux sociaux, et pour cause : elle n’a jamais été commanditée...
En 2025, une publicité inattendue pour la marque d’eau en canette Liquid Death a fait exploser les compteurs sur les réseaux sociaux, et pour cause : elle n’a jamais été commanditée...
The Mirabel Foundation, a charity dedicated to supporting children who have lost their parents due to drug addiction, has unveiled its first-ever brand awareness campaign. Directed by Sarah Adamson...
Over the past few months, WhatsApp has been steadily integrating Meta AI tools into its messaging platform. While some users have found the AI assistant a bit intrusive, the latest feature might...
British restaurant chain Wagamama has unveiled its most ambitious brand campaign in 33 years, marking a major cultural and strategic shift. With the tagline "Food is Life", the campaign aims...
Announced during Cannes Lions 2025, Open Call is YouTube’s latest initiative aimed at bridging the gap between brands and content creators. In an era where the creator economy is booming—marked...
Women drive nearly two-thirds of global discretionary spending, yet many still feel sidelined by the very brands that seek their loyalty. According to The Collective Economy, a global report...
Adidas has unveiled a spirited new campaign film that brings together two of its most iconic athlete ambassadors — global football legend Lionel Messi and NFL superstar Patrick Mahomes —...
Canon EMEA has unveiled its latest integrated campaign, Created Different, developed in partnership with global agency VCCP and brought to life by its content studio Girl&Bear. With this ambitious...
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