Visa has officially announced the appointment of Tareq Muhmood as Regional President for Central and Eastern Europe, the Middle East, and Africa (CEMEA). In his new role, Muhmood will oversee...
La marque de milkshakes Frijj, propriété du géant laitier Müller, a lancé une campagne percutante qui bouscule les clichés virils et les codes rigides de la « grindset culture » qui inonde...
Smartwater, Coca-Cola’s premium hydration brand, has launched a new marketing campaign featuring longtime ambassador Jennifer Aniston, reigniting a partnership that playfully references the...
Women drive nearly two-thirds of global discretionary spending, yet many still feel sidelined by the very brands that seek their loyalty. According to The Collective Economy, a global report...
À Hong Kong, une campagne de sensibilisation à la santé masculine a récemment retenu l’attention du public de manière aussi insolite qu’efficace : deux gigantesques testicules ont semblé...
AXA XL, a division of the AXA Group dedicated to insuring mid-sized businesses and global multinationals, is launching a bold new brand campaign under the banner Facing into risk for a future...
Hellmann’s Mayonnaise, a brand with over a century of culinary legacy, is stirring up appetites once again with a fresh spin on its classic tagline. Launched in June in the United States, the...
Marriott Bonvoy franchit une nouvelle étape dans le monde du sport et du voyage en s’associant à l’équipe Mercedes-AMG PETRONAS Formula One (F1) pour lancer une série digitale innovante...
