Smartwater, Coca-Cola’s premium hydration brand, has launched a new marketing campaign featuring longtime ambassador Jennifer Aniston, reigniting a partnership that playfully references the...
Hellmann’s Mayonnaise, a brand with over a century of culinary legacy, is stirring up appetites once again with a fresh spin on its classic tagline. Launched in June in the United States, the...
Iconic snack brand Pringles has unveiled a vibrant new global campaign that taps into humor and local culture across seven diverse regions. The campaign, directed by Oren Kaplan and produced...
As the weather warms, Coca-Cola is encouraging consumers to put down their phones and soak in real-life experiences with a simple message: “Enjoy the Moment with a Coca-Cola.” The brand’s...
In a striking departure from one of the world’s most recognizable brand visuals, Coca-Cola has taken the bold step of “crushing” its own logo to spotlight a critical environmental mission:...
À première vue, ces petites images colorées ou ces acronymes semblent anodins, voire amusants, issus de la culture des jeunes internautes. Pourtant, derrière ce langage codé se cache une...
In a landmark innovation for both the food and packaging industries, Nestlé Central America and Ogilvy Colombia have unveiled "Self-Packing Cheese"—a revolutionary concept that transforms...
In a world where Valentine’s Day is often marked by roses, candlelit dinners, and cliché declarations of love, Cadbury 5 Star once again broke convention — this time, quite literally. As...
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