QMS domine l’affichage en Nouvelle-Zélande
Le paysage de la publicité extérieure en Nouvelle-Zélande vient de connaître un bouleversement de taille. Le géant australien QMS, via sa filiale MediaWorks, a remporté le contrat convoité...
Le paysage de la publicité extérieure en Nouvelle-Zélande vient de connaître un bouleversement de taille. Le géant australien QMS, via sa filiale MediaWorks, a remporté le contrat convoité...
Samsung has launched an innovative and immersive brand activation at London’s Outernet to celebrate the global release of its latest foldable devices – the Galaxy Z Fold7, Z Flip7, and Watch8....
Toyota has brought back one of its most beloved campaigns, Legendary Moments, after a nine-year hiatus — and it’s returning in style. In collaboration with Australian sports and entertainment...
As summer heats up and brands compete for attention, Franui has found a delightfully unexpected way to cool things down—by launching a fully AI-generated boy band. Created by the agency Josiane,...
Sur les routes du Tour de France, l’émotion ne se joue pas uniquement sur la ligne d’arrivée. Grâce à une opération originale lancée par Continental, partenaire majeur de la Grande...
In a breathtaking marketing move that redefines out-of-home (OOH) advertising, Warner Bros UK has taken Superman to new heights—literally. Ahead of the July 11 release of James Gunn’s much-anticipated...
Announced during Cannes Lions 2025, Open Call is YouTube’s latest initiative aimed at bridging the gap between brands and content creators. In an era where the creator economy is booming—marked...
Nearly ninety-four percent of B2B marketers in Singapore—and ninety-one percent worldwide—now identify capturing and holding attention as their single greatest campaign challenge, according...
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