The Marketing News of the Week!
Beware of fake news: This is the time to integrate monitoring into a global organizational approach: "The glaring spread of faulty information on social networks during the U.S. presidential...
Beware of fake news: This is the time to integrate monitoring into a global organizational approach: "The glaring spread of faulty information on social networks during the U.S. presidential...
À l’occasion des fêtes de fin d’année, le constructeur automobile BMW a imaginé une opération de sensibilisation à la sécurité routière. En effet, BMW et AIR, en collaboration avec...
When advertising tries to read the consumers' minds: "Why does the consumer favor one product over the other? The advertisers try to probe the consumers' unconscious more and more to guess their...
Ground advertising is now allowed on sidewalks in France: "Previously, advertising was aimed primarily at those who looked up by being displayed on billboards or hung in shop windows. From now...
La fédération mondiale des annonceurs (WFA) et son pendant français, l’Union des annonceurs (UDA), ont appelé mercredi à renforcer la lutte contre la fraude publicitaire, due notamment...
Call for Tender 1 The Ministry of Agriculture, Maritime Fisheries, Rural Development, and Water and Forestry has launched a call for tender for the organization of the sheep breeding fair in...
Nike announces the opening of its first store in Morocco: "Nike, the American giant of basketball and sportswear, has just announced the opening of its first Store in Casablanca, Morocco. Indeed,...
«La période estivale est généralement marquée par une baisse du nombre d’arrivées touristiques à Marrakech. L’activité se fait en revanche plus intense depuis début septembre avec...
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