When Memory Buffers: A Digital Metaphor for Alzheimer’s Loss
What if the world’s most familiar digital frustration—the endless loading icon—wasn’t just a tech glitch, but a metaphor for something deeply human? That’s the emotional anchor of the...
What if the world’s most familiar digital frustration—the endless loading icon—wasn’t just a tech glitch, but a metaphor for something deeply human? That’s the emotional anchor of the...
When the craving hits, it often leads to one place—McDonald’s. That deeply familiar and instinctive moment forms the core of McDonald’s latest brand campaign across the Nordic region, crafted...
Puma is stepping up its digital marketing game with a bold move into Fortnite, unveiling a virtual sneaker experience called Kicks, while increasing its overall media investment by 40% compared...
Iconic British soft drink Ribena has launched a heartwarming new campaign that taps into the emotional power of taste and memory. Created in partnership with BBH and directed by Maceo Frost through...
The Mirabel Foundation, a charity dedicated to supporting children who have lost their parents due to drug addiction, has unveiled its first-ever brand awareness campaign. Directed by Sarah Adamson...
Oreo has just proven that the most annoying habit on WhatsApp can be flipped into a brand-building machine. With no television spots, no print inserts and a shoestring budget, the cookie giant...
After gaining traction in the wearable tech market with its Ray-Ban Meta smart glasses, Meta is moving to scale up its presence. The company has confirmed the launch of two new models: a sport-oriented...
Comment alerter efficacement le grand public sur un danger souvent invisible mais potentiellement mortel ? La British Skin Foundation, en collaboration avec l’agence créative Wonderhood Studios,...
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