Nissan’s Heisman House hits the road with a 2025 twist
For 15 years, the Nissan Heisman House has been a staple of the college football season — a place where legends of the game come together for laughs, rivalries, and plenty of hijinks. But in...
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Snapchat reshapes Saudi shopping: From discovery to decision in one app
Snapchat, in collaboration with Publicis Media and NRG, has unveiled new research that redefines how consumers in Saudi Arabia move from discovery to decision-making across key sectors — quick...
McDonald’s turns McFlurry’s 30th into an East Coast art gallery
McDonald’s Canada is marking the 30th anniversary of the McFlurry with a campaign that pays tribute to the East Coast roots of the iconic dessert. Titled “An East Coast Original”, the initiative...
Meta bets on AI to dominate holiday ad spending
With the holiday season fast approaching and advertising budgets reaching their peak, Meta is unveiling a new wave of features designed to boost both online and in-store sales. From omnichannel...
Spotify’s “Fan Life” turns the spotlight on global music fandoms
Playlists may shape listening habits, but it’s fans who truly write the history of music. Spotify has embraced this idea by relaunching its Fan Life campaign, this time with a bold cinematic...
KitKat and Spotify invite India to ‘Break the Loop’ with fresh playlists
Nestlé KitKat has launched a fresh collaboration with Spotify, unveiling Break the Loop—a campaign designed to shake consumers out of their music routines and inspire discovery. Conceptualised...
Corona celebrates its centennial with ‘100 Years of Living’ global campaign
Corona is marking its 100th anniversary in 2025 with a heartfelt global campaign titled “100 Years of Living”, created in collaboration with the independent creative agency We Believers....
IKEA takes on Brighton’s seagulls with cheeky ad campaign
IKEA has found a playful way to announce the opening of its new Brighton store — by taking direct aim at one of the city’s most notorious features: its seagulls. In collaboration with creative...
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