Unveiled at the Cannes Lions International Festival of Creativity 2025, Reddit’s latest move into AI-powered advertising marks a strategic shift toward what it calls the “era of community...
In a playful new campaign that blurs the line between man and machine, Turtle Wax is turning heads—quite literally. The iconic car care brand has launched a surreal series of TV spots where...
Abu Dhabi’s latest tourism push is turning the family group chat into a destination gateway, and leading the conversation is Bollywood superstar Ranveer Singh. In a campaign developed by Serviceplan...
WhatsApp and WEST BBDO have launched a global series of privacy activations designed to highlight the importance of secure and private communication. Taking place in four iconic cities – London,...
In a striking move that has captured attention across the marketing industry, Unilever has pledged to dedicate 50% of its advertising spend to social media, with a particular emphasis on influencer...
Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced the appointment of Shah Rukh Khan as its new brand ambassador — a move that marks a significant milestone...
As Connected TV (CTV) adoption surges across the Asia-Pacific region, a new study by Omnicom Media Group APAC (OMG APAC) is redefining how advertisers approach streaming audiences. Titled “Connecting...
Face aux pertes colossales liées à la fraude ferroviaire, les Indian Railways ont décidé de changer de paradigme. Plutôt que de renforcer les contrôles ou d’alourdir les sanctions, le...
