German telecom giant O2 Telefónica is shaking up the market with a fresh promise—and an even fresher face: a talking fish. In a bold new campaign created by Serviceplan Bubble, O2 tackles...
In a refreshing twist on modern wellness marketing, Pure Leaf has rejoined forces with actress and entrepreneur Lindsay Lohan to expand its “Time for a Tea Break, Time for a Pure Leaf” campaign—this...
Footwear meets fashion in a vibrant new collaboration between iconic Brazilian brand Havaianas and Italian fashion powerhouse Dolce & Gabbana. The duo reunites to unveil a limited-edition flip-flop...
Pizza Hut is heating up TV screens this summer with a bold new partnership alongside Sky Media and UK music and food personality Big Zuu, as it sponsors the upcoming entertainment series Big...
Pepsi Lipton International has unveiled Tea Changes Everything, a bold and cheerful global brand platform for Lipton Ice Tea, developed in collaboration with creative agency adam&eveDDB. The...
While in Casablanca to meet the teams of Moroccan subsidiary Wavemaker (WPP Group), Amer El Hajj, Chief Executive Officer of GroupM MENA, shares with us his vision of the market, the agency's...
In an era where consumer skepticism runs high, bold claims about sustainability no longer make the cut. Buzzwords like “eco-friendly” or “green” are losing their impact unless backed...
Google is expanding its footprint in the rapidly evolving retail media landscape with a new program for Display & Video 360 (DV360), revealed at this year’s IAB NewFronts. The initiative marks...
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