Tesco Ireland has unveiled a new brand platform that puts food firmly at the center of its identity, celebrating not only the quality of its products but also the role food plays in connecting...
The UK cheese aisle is getting a wake-up call — and it’s coming from Pilgrims Choice. In partnership with TBWA\Ireland, the brand has launched Bite Into Bold, a daring new platform that challenges...
Pepsi is once again leaning into football culture with a playful twist. Comedy director Pete Marquis, already behind the brand’s witty “Undercover cups” and “Chase cars” campaigns,...
Saudi Arabia has unveiled “The power of events”, a new global campaign featuring football icon Cristiano Ronaldo as the face of its thriving sports and tourism strategy. Conceived by BETC...
In a bold move that blends culinary creativity with social commentary, HELL Pizza and advertising agency Yarn have launched the "Doobious" pizza—a product that comes with its own custom herb...
Stept Studios has unveiled a dynamic new campaign for the KitchenAid Pure Power Blender, directed by filmmaker Daniel Wårdh, that reimagines the brand’s presence in the modern kitchen. With...
Korean food giant Nongshim has announced a global partnership with Netflix, building on the worldwide success of the animated series K-Pop Demon Hunters. The collaboration blends pop culture...
Vingt-cinq ans après sa disparition dans « Seul au Monde », le célèbre ballon Wilson refait surface… mais cette fois pour le plaisir des yeux et du cœur. Tourism Fiji a choisi de redonner...
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