Australian telecommunications leader Telstra is extending its distinctive creative language into the world of performance marketing, proving that sales-driven communication can still be visually...
In the Middle East, a minor moment at the end of a food order has become a shared irritation — and now, a sharp piece of brand storytelling. With Never Enough, Saatchi & Saatchi MEA delivers...
Lenovo has lifted the curtain on a new global campaign developed with production company Rattling Stick and director Owen Trevor Black, positioning its technology as a central force behind what...
À l’heure où les images générées par intelligence artificielle envahissent les réseaux sociaux, Icelandair choisit de remettre le réel au centre de la scène. La compagnie nationale...
Kia has chosen imagination over specification sheets to introduce the next chapter of its electric strategy in Australia. Timed with the brand’s 25th year as sponsor of the Australian Open,...
Pendant longtemps, IKEA a été enfermée dans une image réductrice : celle d’un géant du meuble fonctionnel, accessible, mais souvent associé à un design jugé basique. Si la marque suédoise...
While most brands compete for seconds of screen time during the Super Bowl, Skittles is once again stepping outside the broadcast. For 2026, the candy brand is transforming the idea of a Big...
Two global entertainment powerhouses are joining forces to create one of the most ambitious confectionery collaborations of the year. M&M’S and Marvel have unveiled a worldwide campaign that...
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