Consumers Distrust AI Search Summaries, Gartner Finds
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
La marque américaine Bose, pionnière de l’audio depuis plus de soixante ans, vient de franchir une nouvelle étape dans son histoire en dévoilant son tout premier hymne de marque. Avec la...
Coca-Cola has taken its Premier League partnership into fresh territory with the launch of ‘Beat The Icon’, a nationwide Fantasy Premier League (FPL) challenge giving supporters the chance...
Save the Children Netherlands, in collaboration with TBWA\NEBOKO and production company MJZ, has launched a powerful new brand campaign that reframes children not as victims, but as individuals...
IKEA UK has unveiled its first-ever original song, the ‘Tidy Up Tune’, created to help parents and children tackle the stressful morning routine as schools reopen. The launch comes in response...
Spotify and Nike have joined forces to launch the global rollout of Make Moves, a campaign designed to tackle the societal pressures that drive teenage girls away from sport and physical activity....
In an era where digital distractions and fast-paced living make it easier than ever for scammers to succeed, BNZ is taking a stand with a new campaign encouraging customers to slow down and think...
Lotto revient sur le devant de la scène avec une campagne audacieuse signée Allwyn UK, qui met en lumière le pouvoir intemporel du jeu. Intitulée “It Could Be You”, cette initiative de...
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