Pepsi célèbre 50 ans de football avec une campagne nostalgique
À l’occasion de ses 50 ans de partenariat avec le monde du football, Pepsi dévoile une campagne mondiale vibrante intitulée "Refresh the Game", une célébration inédite des plus grands...
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Microsoft celebrates 50 years with a retro-futuristic immersive experience for developers
To mark its 50th anniversary, Microsoft is taking a bold leap into the past while celebrating the future of development with “The Original Build”, a fully immersive, retro-themed activation...
Three UK Launches 'Glow' Campaign to Celebrate Everyday Wins for Customers
Three UK has unveiled its latest integrated brand campaign, Glow, a feel-good celebration of the everyday perks and rewards that come with being a customer of the mobile network. The campaign,...
Xbox Turns Microsoft Office into a Gaming Platform with “Officially Doomed” Campaign
In a bold fusion of nostalgia, creativity, and tech-savvy marketing, Xbox has launched a tongue-in-cheek campaign that turns the iconic shooter DOOM into a playable experience within Microsoft...
Tinder court après l’amour sur Strava : un challenge sportif pour des rencontres authentiques
Et si l’amour se trouvait au détour d’un footing ? Pour séduire une génération lassée des échanges virtuels et en quête de connexions réelles, Tinder innove. En collaboration avec...
Pizza Hut Partners With Sky Media and Big Zuu to Launch Cheeseburger Pizza
Pizza Hut is heating up TV screens this summer with a bold new partnership alongside Sky Media and UK music and food personality Big Zuu, as it sponsors the upcoming entertainment series Big...
Netflix Plans AI-Generated Ads by 2026 to Redefine Streaming Advertising
Netflix is preparing for a major shift in its advertising strategy. By 2026, the streaming giant aims to introduce AI-generated advertisements into its "Standard with Ads" plan — a move designed...
Spotify and Dentsu Creative Transform Kings League Semi-Finals into a Cultural Show
In an era where Gen Z craves more than just 90 minutes of football, Kings League Lottomatica Sport Italy is redefining the match-day experience. With its fusion of sport, gaming, digital culture,...
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