Nike’s “Fit for a King”: Where Legacy Meets Cinematic Artistry
Nike Basketball’s latest film “Fit for a King”, starring Bronny James and directed by Misha Taylor, continues to expand the creative legacy of the Nike x James partnership — this time...
Résultats de " Basketball " est 71 article
Nike finds new energy in running growth and Skims partnership
Nike has delivered quarterly results that surpassed investor expectations, showing early signs of recovery in its ongoing turnaround plan. The sportswear giant posted $11.7 billion in first-quarter...
Stephen Curry joins Google as performance advisor in witty new campaign
Google has announced NBA superstar Stephen Curry as its new Performance Advisor, unveiling the collaboration through a humorous unscripted spot directed by Peter Novosel of 42 Branded. The ad,...
IPSY redefines beauty as a creative hobby with “I Play Beauty”
IPSY, the well-known beauty subscription platform, has unveiled its latest campaign, I Play Beauty, aiming to redefine the way beauty is perceived. Far from being a mere routine or a pursuit...
Léon Marchand Joins Nike Dream Team With Kylian Mbappé and Victor Wembanyama
Nike has officially added French swimming sensation Léon Marchand to its elite roster of athletes, placing him alongside football superstar Kylian Mbappé and basketball phenom Victor Wembanyama....
Heetch et BETC redonnent vie aux terrains de basket du Grand Paris avec 300 nouveaux filets
Dans plusieurs quartiers du Grand Paris, les terrains de basket se taisent, désertés faute d’un simple filet manquant. Ce détail, souvent invisible, prive le jeu de son son caractéristique,...
Jordan brand launches Air Jordan 40 with bold tribute to performance and legacy
On July 19, 2025, Jordan Brand unveiled the Air Jordan 40, a cutting-edge basketball shoe designed for the elite athletes of tomorrow. To celebrate the launch, the iconic brand teamed up with...
From Chatbot to Court-Side: Kalshi Drops Bizarre AI Ad at NBA Finals
How do you generate massive buzz during the NBA Finals with just $2,000 and three days of production? If you're Kalshi, an online prediction market, the answer is simple: let artificial intelligence...
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