Sony Interactive Entertainment has launched a new international campaign that highlights the immersive world of PlayStation 5. Created by adam&eveDDB, the initiative aims to showcase the intensity, emotion, and visual power that define the PS5 experience for players around the globe.
Titled “It Happens on PlayStation 5,” the campaign draws on spectacular, game-inspired moments that reflect the thrill of play. From a truck landing atop a skyscraper to dramatic encounters with towering creatures, the visuals illustrate how gaming on PS5 pushes the boundaries of imagination and transports players into unforgettable worlds.
The campaign is being rolled out across more than 20 markets, including the United States, the United Kingdom, Japan, Germany, France, Canada, and Australia. It spans premium TV and cinema placements, large-scale outdoor displays, and digital and social platforms. Tailored local activations are also being deployed to boost regional engagement and spark conversation among gaming communities.
With this global effort, Sony Interactive Entertainment seeks to celebrate its community of players and spotlight the extraordinary moments that make PlayStation 5 unlike any other gaming experience.
