GWM has unveiled its new Tank 500 Plug-in Hybrid, accompanied by the bold ‘Be More Tank’ campaign developed by Thinkerbell. The launch reinforces GWM’s brand promise, Go With More, and marks another milestone in the company’s series of new model introductions this year.
Designed for adventure enthusiasts in Australia and New Zealand, the Tank 500 Plug-in Hybrid combines electrified performance with rugged capability. Equipped with Hi4-T 4x4 technology and a range of off-road driving modes, the vehicle encourages drivers to embrace the outdoors and “Be More Tank.”
As part of the launch, GWM is engaging Australia’s Tank Clubs, which are active on social media platforms. Members of these communities are invited to share content showcasing adventurous lifestyles, with user-generated footage incorporated into the hero campaign.
Steve Maciver, GWM’s Head of Marketing and Communications, said, “The Tank 500 Plug-in Hybrid empowers drivers to BE MORE TANK with our Hybrid Intelligent 4WD (Hi4T) system, setting a new standard for electrified off-road vehicles.”
Sean McNicholas, Head Tinker at Thinkerbell, added, “This campaign is more than a vehicle launch—it’s a mantra for adventure. ‘Be More Tank’ is a rallying call for anyone ready to tackle new challenges, and a banner under which the entire GWM Tank range can unite for years to come.”
The campaign went live this weekend across television, digital screens, BVOD, and out-of-home advertising, inviting audiences to embrace adventure with electrified off-road power.
