Coca-Cola has unveiled a new fall marketing campaign entirely dedicated to sports fans, designed to keep them refreshed throughout the U.S. college football season. Called “Go the distance,” the 360-degree initiative highlights Coca-Cola and Coca-Cola Zero Sugar as the perfect companions to fuel fans’ energy and help them enjoy every game moment.
The campaign celebrates the passion and commitment of supporters, especially those traveling to cheer on their teams at away games. The TV spot will air throughout the season on major networks including ABC, NBC, Fox, ESPN, as well as across social media and digital platforms.
Beyond the screen, Coca-Cola is rolling out a comprehensive activation plan featuring outdoor ads, media partnerships, point-of-sale promotions, product sampling, and tailgate events on 53 college campuses nationwide. The interactive “fan work is thirsty work tour” will also make stops at select professional football tailgates, turning every game day into a refreshing experience.
With this campaign, Coca-Cola continues to celebrate the “best fans ever,” reminding everyone that supporting a team is hard work — and deserves an ice-cold reward.
