Back-to-school season just got a lot more exciting — at least for football fans. On July 31, Decathlon launched its global campaign for the new CLR RED football boots, with none other than Antoine Griezmann taking center stage as a professor at the fictional “CLR Academy.”
In this playful and energetic campaign, developed by creative agency LAFOURMI (part of The Fan Syndicate Group), Griezmann steps into an unexpected role: teaching football in a lively classroom setting. The film, directed by Pierre Davy (hiersoir), opens on a group of restless students — until the door swings open and in walks “Professor Griezmann,” proudly sporting the bright red CLR boots. The classroom falls silent. The first test? “Do you all have your CLRs?” The students respond in perfect synchrony, raising their boots in unison. The lesson begins.
But this isn't your typical lecture. The campaign mixes humor and passion, blending surprise tests with technical moves, football trivia, and cultural nods — from the legendary “Cholismo” to classic France–Netherlands showdowns. Griezmann navigates the classroom with charisma, teasing his students, showing off skills, and sipping maté between drills. Gradually, the class unites around a shared love for the game — and for their matching pair of boots.
The campaign’s signature line, “Same boots, same passion,” encapsulates Decathlon’s inclusive philosophy: football is for everyone. Whether you're playing in a youth league or just for fun on weekends, the experience — and the gear — should be accessible. The CLR RED boots, the first to carry Antoine Griezmann’s initials, are designed for all players, young and old. The film celebrates intergenerational connection, skill development, and the joy of playing — all with a tone that’s as serious as the game itself, but never too serious.
Beyond a traditional product promotion, this campaign taps into the heart of football culture, highlighting what unites all players: the love of the game. Rolled out across Decathlon’s and Griezmann’s global social platforms, and soon to appear in stores, the campaign marks a bold step in how sports brands tell stories — with creativity, emotion, and a touch of humor.
With Antoine Griezmann as a playful ambassador, Decathlon proves that going back to school doesn’t have to be painful — not when you’ve got the right boots.
