Peluches IKEA : stars d’une mini-sitcom décalée
IKEA UK bouscule une nouvelle fois les codes de la communication digitale en transformant ses peluches en véritables stars d'une mini-sitcom pleine d’humour et d’autodérision. Baptisée...
IKEA UK bouscule une nouvelle fois les codes de la communication digitale en transformant ses peluches en véritables stars d'une mini-sitcom pleine d’humour et d’autodérision. Baptisée...
Sprite is once again tapping into viral culture and consumer curiosity with the launch of its newest limited-time offering (LTO): Sprite + Tea. Inspired by a growing social media trend where...
Footwear meets fashion in a vibrant new collaboration between iconic Brazilian brand Havaianas and Italian fashion powerhouse Dolce & Gabbana. The duo reunites to unveil a limited-edition flip-flop...
À l’occasion du 80e anniversaire du Jour de la Victoire en Europe, une installation inédite s’est dressée au cœur de Londres. Baptisée « La Table de l’Histoire », cette initiative...
When most people think of TikTok, they picture endless scrolling, catchy tunes, and viral dance challenges — not deep breathing, calm visuals, and mindfulness exercises. Yet the platform is...
While in Casablanca to meet the teams of Moroccan subsidiary Wavemaker (WPP Group), Amer El Hajj, Chief Executive Officer of GroupM MENA, shares with us his vision of the market, the agency's...
To celebrate its signature fragrance Good Girl, Carolina Herrera is bringing an immersive and sensory experience to the heart of Paris. From May 16 to 25, 2025, the luxury fashion house is opening...
In an era where mental well-being is slowly shedding its stigma, Wellhub, Brazil’s leading corporate wellness platform, is taking a bold step to turn a powerful metaphor into a nationwide conversation....
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