En 2025, les réseaux sociaux s’imposent plus que jamais comme vitrines de la beauté. Instagram et TikTok concentrent la créativité, la viralité et l’engagement, remodelant les hiérarchies...
IPSY, the well-known beauty subscription platform, has unveiled its latest campaign, I Play Beauty, aiming to redefine the way beauty is perceived. Far from being a mere routine or a pursuit...
In a bold blend of throwback culture and skincare marketing, Neutrogena has launched a campaign that invites millennials to reminisce about the 1990s—only to cheekily remind them they’re...
Neutrogena is turning back the clock—both literally and emotionally—with a new campaign that blends dermatological credibility and '90s nostalgia. To mark the launch of its Rapid Wrinkle...
The Ordinary, renowned for its affordable skincare and radical transparency, is making waves with its latest bold campaign. In the heart of Soho, New York, the brand unveiled what it believes...
When a skincare brand decides to venture into the world of gaming, it’s bound to be something unique. With Screen Block, its latest innovation, Vaseline makes a bold move by teaming up with...
Vaseline has launched a new campaign titled ‘Vaseline Verified’ that celebrates the myriad of creative applications for its classic Vaseline Jelly. The campaign aims to highlight the innovative...
Recent studies have highlighted the effectiveness of humor as a communication tool. According to Oracle’s The Happiness Report, 91% of consumers prefer brands that incorporate humor, and 90%...
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