Dove : la beauté réelle qui change le monde
Depuis plus de deux décennies, Dove a réussi un pari audacieux : transformer la manière dont la société perçoit la beauté. Ce qui aurait pu rester une campagne publicitaire classique s’est...
Depuis plus de deux décennies, Dove a réussi un pari audacieux : transformer la manière dont la société perçoit la beauté. Ce qui aurait pu rester une campagne publicitaire classique s’est...
Playing sports without owning equipment? It’s no longer just a dream. Thanks to a clever partnership between Decathlon and Slovak startup YourLOX, residents of Prague and Brno can now borrow...
In a bold and witty move, Canva has teamed up with agency OMD to transform the bustling area around London’s Waterloo Station into a living canvas of marketing inside jokes. The out-of-home...
In a refreshing take on financial advertising, MassMutual has launched its new brand campaign, "The Feeling Is MassMutual," marking the company’s first creative collaboration with agency of...
In an unprecedented initiative blending science, scent, and social impact, Natura, in partnership with Africa Creative, has launched a groundbreaking olfactory test aimed at promoting early detection...
In a striking move that has captured attention across the marketing industry, Unilever has pledged to dedicate 50% of its advertising spend to social media, with a particular emphasis on influencer...
Le phénomène K-Beauty, incarné par des marques sud-coréennes telles que Dr. Jart+, Glow Recipe ou Laneige, n’est plus un simple mirage de niche sur internet. Aujourd’hui, ses soins pour...
In a bid to make life-saving health habits part of everyday youth culture, CoppaFeel!, the UK’s only breast cancer awareness charity dedicated to young people, has launched a candid and emotional...
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