When a price tag becomes a story in IKEA’s new campaign
What if a simple price tag could tell a story? In Sweden, IKEA has reimagined one of its most recognizable visual elements — the price label — turning it into the emotional centerpiece of...
What if a simple price tag could tell a story? In Sweden, IKEA has reimagined one of its most recognizable visual elements — the price label — turning it into the emotional centerpiece of...
Le groupe agroalimentaire Mondelez International passe à la vitesse supérieure dans l’intégration de l’intelligence artificielle à ses stratégies marketing. L’entreprise, connue pour...
L’ancien champion britannique de course de fond, Sir Mo Farah, retrouve la vedette pour Screwfix dans la dernière publicité de la campagne « La Nouvelle Recrue », signée M&C Saatchi...
TomTom, Europe’s leading location technology company, is making a return to the consumer market with the launch of its new driving assistant, Tom by TomTom. The product is accompanied by a...
As the UK heads into its annual autumn decluttering season, eBay UK is tapping into the nation’s emotional side with a humorous and relatable campaign titled “Dear eBay.” Created in collaboration...
Uber’s latest Australian campaign strikes a humorous and melodic chord, with country-pop legend Shania Twain joining forces with Aussie comedian-musician Tom Cardy for a tongue-in-cheek musical...
To mark World Sight Day and the Dutch Week of Accessibility, Mastercard has launched an innovative campaign in the Netherlands called “Op Gevoel” (“By Feel”). Developed by FCB Amsterdam,...
Singapore’s government has launched a striking new anti-vaping campaign that blends cinematic storytelling with real-life tragedy to expose the dangers of e-cigarettes among youth. Titled “The...
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