Virgin Active confie sa stratégie média à PHD en Asie
La chaîne mondiale de clubs de remise en forme Virgin Active a récemment confié sa stratégie média à PHD, l’agence média d’Omnicom Media Group, pour les marchés de Singapour et de...
La chaîne mondiale de clubs de remise en forme Virgin Active a récemment confié sa stratégie média à PHD, l’agence média d’Omnicom Media Group, pour les marchés de Singapour et de...
Coca-Cola posted a 5% increase in organic revenue for the second quarter of 2025, even as global unit case volume slipped by 1%, according to the company’s latest earnings report. Despite ongoing...
A recent study by Havas Market, published on Thursday, July 17, highlights the overwhelming presence of brand-generated content in responses provided by Google’s AI assistant, Gemini. Based...
Une campagne glacée… sans glace. C’est le pari risqué et réussi qu’a osé Häagen-Dazs à l’occasion de la Journée mondiale de la glace, en misant sur l’absence pour éveiller le...
On July 12 and 13, a striking installation appeared off the coast of Bari, Italy: a giant floating bandage, designed by creative studio Viceversa for humanitarian organization SOS Mediterranee....
In a world where advertising fights for every second of attention, Back Market chooses a more subtle yet striking approach. With its new campaign Now you see us, created by the Madrid-based agency...
To celebrate National Ice Cream Day on July 20, Ben & Jerry’s is bringing an extra dose of happiness to Toronto with a unique brand activation called “Doughlivery.” Over three days, from...
Following an initial report published in January 2025, the Union des marques and Kantar Media have released an updated edition of their exclusive study on advertising investments in France, now...
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