Meta bets on AI to dominate holiday ad spending
With the holiday season fast approaching and advertising budgets reaching their peak, Meta is unveiling a new wave of features designed to boost both online and in-store sales. From omnichannel...
Résultats de " Programmatic-advertising " est 536 article
EE introduces Safer SIMs to make smartphones safer for children
EE, the UK’s largest mobile network, has unveiled a new initiative designed to make smartphone use safer for children and teenagers. The company has launched Safer SIMs, SIM-only plans tailored...
KitKat and Spotify invite India to ‘Break the Loop’ with fresh playlists
Nestlé KitKat has launched a fresh collaboration with Spotify, unveiling Break the Loop—a campaign designed to shake consumers out of their music routines and inspire discovery. Conceptualised...
Ford’s All-Electric Capri gets a retro twist in ’70s-inspired campaign
Ford in Europe has teamed up with Wieden+Kennedy London to reintroduce a classic icon with a modern twist. The new How to Capri campaign revives the spirit of the Ford Capri through a pan-European...
From pitch to pint: Mick McCarthy fronts Heineken 0.0’s playful new ad
Irish football legend Mick McCarthy has taken on an unexpected role, swapping the sidelines for the silver screen in Heineken 0.0’s latest campaign. The former Republic of Ireland captain and...
Friendship Day: Mon Ami gives dogs a voice with AI-powered campaign
Argentine family dog food brand Mon Ami has unveiled a humorous and heartfelt campaign to mark Friendship Day, turning man’s best friend into the star of the celebration. Developed by DAVID...
AI meets advertising: Higgsfield’s Product-to-Video reinvents product placement
Higgsfield is pushing the boundaries of marketing technology with the launch of its Product-to-Video feature, integrated into its Draw-to-Video platform. This innovation could reshape the way...
Hilton and Deepika Padukone break records with five-billion-view campaign
Hilton has marked a major milestone in hospitality marketing with a record-breaking digital campaign starring global ambassador Deepika Padukone. Part of the hotel group’s acclaimed It Matters...
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