Netflix’s hit sci-fi anthology series Black Mirror has returned with a new season, and its marketing campaign is as subversive as the show itself. Released on 10 April, six new episodes of...
Le Grandland revient sur le devant de la scène dans une version entièrement revisitée, marquant une étape majeure pour Opel. Assemblé en Allemagne, le nouveau SUV compact s’inspire directement...
In a new global campaign that blends nostalgia with cutting-edge technology, Coca-Cola is celebrating its enduring presence in literature with the help of AI. Developed by WPP Open X and VML...
Pepsi is taking its latest marketing campaign to the next level with a fun and tech-savvy twist. For the launch of its new zero sugar Strawberries ‘N’ Cream and Cream Soda flavours, the brand...
Recent studies have highlighted the effectiveness of humor as a communication tool. According to Oracle’s The Happiness Report, 91% of consumers prefer brands that incorporate humor, and 90%...
In an ever-evolving advertising landscape where platforms are constantly seeking innovation to capture the attention of prospects, a new study conducted by MAGNA and Pinterest highlights a crucial,...
Olaplex, the science-backed hair care brand, has unveiled its bold new multichannel campaign, “Designed to Defy,” marking a significant shift in its marketing strategy. The campaign, which...
In 2025, influencer marketing is poised to grow even further, with 59% of marketers planning to partner with more influencers than in 2024, according to recent data from Sprout Social. The report...
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