Redéfinir le parcours consommateur demande une bonne dose de pragmatisme. Cette connaissance terrain s’acquiert par l’itération et le test à petite échelle. C’est pour cela qu’une...
1. World Cup 2018: Coca-Cola launches a new global campaign: "After two years of collaboration, Coca-Cola and Mercado McCann will pay tribute to the Football World Cup that will take place in...
Dacia announces a new visual identity: "The Romanian car manufacturer Dacia, a subsidiary of the French group Renault, has just announced the launch of a new, more powerful and modern visual...
Mobile now generates more than half of advertising revenues in the United States: "Internet advertising revenues in the United States totaled $88 billion for the full 2017 fiscal year, with Q4...
Les marques d’appareils électroménagers KitchenAid, Whirlpool et Bauknecht ont été gratifiées de cinq prix à l’issue du prestigieux concours de design Red Dot Awards. Ainsi, deux prix...
Call for Tender 1 On Thursday, May 3, 2018, at 10 a.m., at the headquarters of the Market Coordination Unit, bids will be opened for the open call for tenders for the design and production of...
Why does the B2B approach need to be accompanied by webinars?: "According to a study by Content Marketing Institute, more than 58% of B2B marketers implement webinars in their content marketing...
Study: Does great wealth bring happiness?: "Researchers at Harvard Business School recently asked more than 4,000 millionaires to rate their satisfaction and happiness on a scale of 1 to 10....
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