Le nouveau logo PepsiCo marque un virage stratégique
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
As the world counts down to the Milano Cortina 2026 Winter Olympic Games, the International Olympic Committee (IOC) has unveiled a unique and symbolic culinary creation: pasta shaped like the...
Tiffany & Co. has unveiled its holiday campaign, “Love Is a Gift,” continuing its ongoing creative partnership with Anomaly and director Jonas Lindstroem. The film marks the latest chapter...
This holiday season, Walmart is turning stress into sparkle — and chaos into cheer — with a campaign that whisks shoppers straight into a reimagined Whoville. Launched October 26 in collaboration...
Heathrow Airport’s most adored mascots, Doris and Edward Bair, are back on television screens in a charming new campaign titled “Must Be Love.” Created by independent agency St Luke’s...
Coca-Cola is celebrating one of Canada’s greatest national passions: hockey. With its new campaign “Fan Work is Thirsty Work,” the brand pays tribute to the energy, loyalty, and determination...
McDonald’s Japan has teamed up with video game giant Capcom to launch a bold and nostalgic collaboration inspired by the legendary Street Fighter franchise. Starting October 22, 2025, fans...
Starbucks India has unveiled its new Diwali campaign, #HumariSpecialJagah, celebrating the evolving meaning of connection and community during the festive season. Developed by Edelman India and...
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